The neuroscience of beauty
What are some things perceived as beautiful and others not?
Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics.
In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled “Processing Fluency [...]