Neuroethics: some principles
It’s all neuro-this and neuro-that, so I suppose coining a new term to talk about the ethics of commercial neuroscience shouldn’t come as a surprise. “Neuroethics” it is.
We’re finally starting to see some serious examination of ethical issues in “neuromarketing”. A recent issue of the Journal of Consumer Behaviour (July-Oct 2008) was devoted to neuromarketing, [...]