Archive for January 2009

Measuring brand mindshare

Posted on January 19, 2009, 9:05 am, by Steve Genco, under brands, neurometrics.

Thanks to a catchy press release title (”Brain Works Like Google, New Study Finds”), it was hard this morning to miss references to Tjaco Walvis’s article:

Walvis, T. (2007). Three laws of branding: Neuroscientific foundations of effective brand building Journal of Brand Management, 16 (3), 176-194 DOI: 10.1057/palgrave.bm.2550139
You can read it online or download a copy [...]

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