Posted on March 16, 2009, 3:04 pm, by Steve Genco, under
industry,
methods.
We recently added a white paper to our website (you can download it here) that provides some background on the different types of neuroscience-inspired research methods you might be hearing about for consumer research.
To put the various methods into some kind of perspective, we created this tree structure.
Today we posted on the Lucid website a summary of the study we did last Fall for the National Security Network that looked at the effects of positive and negative political ads on voters responsiveness to the two Presidential candidates. The report, called The Costs of Negative Political Advertising, is summarized and can be downloaded [...]