Zack Lynch, whose coverage of the neurotech industry I’ve followed for some time, has written a new book with co-author Byron Laursen called The Neuro Revolution. According to Amazon, it will be released on July 21.
Zack recently posted a very interesting interview about the book on his Brain Waves blog. The interview was conducted with [...]
In a recent post haranguing against the term “neuromarketing”, I referenced Mya Frazier’s front-page piece in Advertising Age back in September 2007, “Hidden Persuasion or Junk Science?“. As noted in that post, the neuromarketers she portrayed went more than a little overboard in their efforts to extol the virtues and magic of their techniques, and [...]
As if the fMRI community wasn’t taking enough hits (as summarized in earlier posts on this blog, here and here), a real bombshell went off when a pre-print version of a paper with the catchy title “Voodoo Correlations in Social Neuroscience” began to circulate.
The paper made a provocative charge, that much of the fMRI research [...]
A friend in London just sent us a copy of an article about Lucid in the July issue of the new UK edition of WIRED, highlighting our hope and fear in political advertising study.
It looks like the article is not available online yet, so we can’t link to it here, but we will try to [...]
It’s not just because it’s gotten a lot of bad press and now tends to trigger negative stereotypes about the field.
But it is more than a little ironic that a field devoted to understanding how incidental stimuli can preconsciously impact our attitudes should find itself saddled with a “brand name” that is becoming synonymous with [...]
A thread that runs through quite a number of the journalistic treatments I read about neuroscience applied to commercial stimuli (like ads, products, and brands) is fear … fear of a “Manchurian Candidate” technique that will turn people into consuming robots, fear of privacy, fear of science being co-opted by greedy corporations at the expense [...]