Archive for July 2009

The implicit power of packaging

Posted on July 29, 2009, 9:58 am, by Steve Genco, under brands, ethics, packaging, preconscious.

I came across an interesting post in ScienceDaily – Consumer Behavior yesterday about how people draw inferences from seemingly neutral packaging features.  The referenced article is by two Canadian researchers:

Hammond D, & Parkinson C (2009). The impact of cigarette package design on perceptions of risk. Journal of public health (Oxford, England) PMID: 19636066
The ScienceDaily post [...]

1 Comment | Read the rest of this entry »