You might have noticed a couple of interface changes here at Lucid Thoughts.
First is our cool new header. Special thanks to Srini, author of our lovely plainscape Wordpress template, for the step-by-step instructions.
Second is the addition of “Read the rest of this entry” tags to all our posts, so you can now more easily scan [...]
I haven’t picked on the fMRI folks for awhile, but was inspired today by a new post over at the excellent neuroscience-of-language blog Talking Brains entitled “Functional brain imaging, it’s not always where you think it is.” And that reminded me that I also wanted to write something about an excellent article in Scientific American [...]
Jeff Hawkins was the founder of Palm, the company that gave us the first usable PDA (sorry Apple Newton, it wasn’t meant to be). It ends up that Jeff really wanted to be a neuroscientist when he grew up, not a Silicon Valley bazillionaire, so when he left Palm he started thinking again about his [...]
I’ve written elsewhere on this blog about the influence of Vance Packard’s 1957 book, The Hidden Persuaders, on journalistic accounts and public perceptions of the new “neuromarketing” field.
In 2007 there were a number of reviews and appreciations of The Hidden Persuaders written to commemorate the 50th anniversary of its publication. I just finished reading a [...]
I posted way back in the day about “the neuroscience of beauty,” and find this an ongoing fascinating topic.
I saw yesterday on the excellent BRAINETHICS blog that a new book has just been published on the topic, edited by Martin Skov and Oshin Vartanian, titled “Neuroaesthetics”.
According to my source for all knowledge semantic and syntactic, [...]
There is an active “neuromarketing” group over on LinkedIn that is worth joining and following if you are interested in this field. Ron Wright, who started the group, asked in a recent discussion whether there should be standards in the industry, in part in response to a comment I made in an earlier post.
I thought [...]