The Hidden Persuaders: best book I (n)ever read
I’ve written elsewhere on this blog about the influence of Vance Packard’s 1957 book, The Hidden Persuaders, on journalistic accounts and public perceptions of the new “neuromarketing” field.
In 2007 there were a number of reviews and appreciations of The Hidden Persuaders written to commemorate the 50th anniversary of its publication. I just finished reading a [...]