The title of this post refers to a December 2007 article in the prestigious Proceedings of the National Academy of Sciences by psychologist Ran R. Hassin and colleagues, “Subliminal exposure to national flags affects political thought and behavior”. The full article is available here.
Unlike most academic article titles, this one says it all, thank you. [...]
I admit it, I’m a sucker for any argument that turns an established paradigm on its head. It’s hard to beat that little thrill you get when you realize everything we thought we knew may be wrong!
My favorite iconoclast in the advertising research world is Robert Heath, a former ad man turned academic whose home [...]
I came across an interesting post in ScienceDaily – Consumer Behavior yesterday about how people draw inferences from seemingly neutral packaging features. The referenced article is by two Canadian researchers:
Hammond D, & Parkinson C (2009). The impact of cigarette package design on perceptions of risk. Journal of public health (Oxford, England) PMID: 19636066
The ScienceDaily post [...]
“What we didn’t get was the passion this very loyal small group of consumers have. That wasn’t something that came out in the research.” – Neil Campbell,President of Tropicana North America
If anyone thinks they don’t need to be very careful about packaging change research, PepsiCo’s Tropicana brand provides a scary cautionary tale.
In early January, Tropicana [...]
Thanks to a catchy press release title (”Brain Works Like Google, New Study Finds”), it was hard this morning to miss references to Tjaco Walvis’s article:
Walvis, T. (2007). Three laws of branding: Neuroscientific foundations of effective brand building Journal of Brand Management, 16 (3), 176-194 DOI: 10.1057/palgrave.bm.2550139
You can read it online or download a copy [...]