I posted way back in the day about “the neuroscience of beauty,” and find this an ongoing fascinating topic.
I saw yesterday on the excellent BRAINETHICS blog that a new book has just been published on the topic, edited by Martin Skov and Oshin Vartanian, titled “Neuroaesthetics”.
According to my source for all knowledge semantic and syntactic, [...]
Zack Lynch, whose coverage of the neurotech industry I’ve followed for some time, has written a new book with co-author Byron Laursen called The Neuro Revolution. According to Amazon, it will be released on July 21.
Zack recently posted a very interesting interview about the book on his Brain Waves blog. The interview was conducted with [...]
As if the fMRI community wasn’t taking enough hits (as summarized in earlier posts on this blog, here and here), a real bombshell went off when a pre-print version of a paper with the catchy title “Voodoo Correlations in Social Neuroscience” began to circulate.
The paper made a provocative charge, that much of the fMRI research [...]
A friend in London just sent us a copy of an article about Lucid in the July issue of the new UK edition of WIRED, highlighting our hope and fear in political advertising study.
It looks like the article is not available online yet, so we can’t link to it here, but we will try to [...]
We put another downloabable document on the Lucid website today called “Tell me something I don’t know: Consumer insights from preconscious processes.” You can grab a copy on our download page here.
The article was inspired by a client who sent us the following request:
I was asked by a senior manager for an example of the [...]
Thanks to a catchy press release title (”Brain Works Like Google, New Study Finds”), it was hard this morning to miss references to Tjaco Walvis’s article:
Walvis, T. (2007). Three laws of branding: Neuroscientific foundations of effective brand building Journal of Brand Management, 16 (3), 176-194 DOI: 10.1057/palgrave.bm.2550139
You can read it online or download a copy [...]
What are some things perceived as beautiful and others not?
Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics.
In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled “Processing Fluency [...]