Archive for the ‘packaging’ Category

The implicit power of packaging

Posted on July 29, 2009, 9:58 am, by Steve Genco, under brands, ethics, packaging, preconscious.

I came across an interesting post in ScienceDaily – Consumer Behavior yesterday about how people draw inferences from seemingly neutral packaging features.  The referenced article is by two Canadian researchers:

Hammond D, & Parkinson C (2009). The impact of cigarette package design on perceptions of risk. Journal of public health (Oxford, England) PMID: 19636066
The ScienceDaily post [...]

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An avoidable packaging disaster?

Posted on April 7, 2009, 8:44 am, by Steve Genco, under advertising, brands, packaging.

“What we didn’t get was the passion this very loyal small group of consumers have. That wasn’t something that came out in the research.” – Neil Campbell,President of Tropicana North America
If anyone thinks they don’t need to be very careful about packaging change research, PepsiCo’s Tropicana brand provides a scary cautionary tale.
In early January, Tropicana [...]

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