Lucid Thoughts

Derren Brown is a British “mentalist” and entertainer.  He has a number of fascinating videos over on You Tube, including this classic – quite simply, the most persuasive  illustration of nonconscious processing I have ever seen.  When you click on the video below, you may have to follow the link over to You Tube to [...]

It’s not just because it’s gotten a lot of bad press and now tends to trigger negative stereotypes about the field.
But it is  more than a little ironic that a field devoted to understanding how incidental stimuli can preconsciously impact our attitudes should find itself saddled with a “brand name” that is becoming synonymous with [...]