Lucid Thoughts

I posted way back in the day about “the neuroscience of beauty,” and find this an ongoing fascinating topic.
I saw yesterday on the excellent BRAINETHICS blog that a new book has just been published on the topic, edited by Martin Skov and Oshin Vartanian, titled “Neuroaesthetics”.
According to my source for all knowledge semantic and syntactic, [...]

What are some things perceived as beautiful and others not?
Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics.
In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled “Processing Fluency [...]