Do you know how much mindshare your brand really commands?

Lucid's BrandMindshare™ Metrics is a subscription service that uses leading-edge neurometrics to track the strength of your brand in the minds of your target audience.

Get a Deep Understanding of Brands in the Brain

Much has been written about "brand equity" and "brand strength" but until now the concept of "brand mindshare" has been merely a metaphor.

Brands are perfect candidates for neurometric measurement.

1. Much of the power of a brand is implicit and pre-conscious.
2. Brands are essentially representational objects in long-term memory. Their strength is a function of their ability to "come to mind" in appropriate circumstances, such as shopping.
3. "Coming to mind", in turn, is a function of the size and depth of the associational network a brand concept is connected to in a person's memory.
4. Superior brands quite literally get activated in consciousness more readily, and in more contexts, than weaker brands.

Quantify Your Marketing ROI

Lucid measures the key components of brand strength as part of each BrandMindshare™ profile.

• Attentional strength - how much does the brand "pop out" among other brands?
  
• Emotional valence - how strongly is the brand associated with positive and negative emotions?
  
• Memory activation - how extensively is memory activated when the brand is invoked?
  
• Personal salience - how strongly is the brand perceived as personally important and relevant?
• Comparison with other brands in the category
  

Using BrandMindshare™ Metrics to track your brand over time among target audiences is the best way to quantify the effectiveness of your marketing and advertising spend.

We are currently developing an ongoing tracking survey of the top 100 brands.

For more information about how to become a charter subscriber to this service and put BrandMindshare™ Metrics to work for you, contact us today.