How Lucid Can Help

• BrandMindshare™ Metrics
  Before consumption: quantify and track the strength of your brand vs. competitors over time.

Most Relevant Prism™ Tests

• Emotional Response
  What implicit emotions are invoked by the product, before and after consumption?
  
• Sensory Experience
  Fundamental to food and beverage products: do they like the way it sounds, smells, tastes, feels?
  
• Experience After-Effects
  The best way to determine the lasting impact of an eating or drinking experience?
  
• Preference Change
  The ultimate test for a new food or beverage product: can it change established preferences?
  
• Buying Decision
  They've tasted it, they like it, but will they buy it?