How Lucid Can Help

Most Relevant Prism™ Tests

• Attention / Attraction
  Do people notice online ads? How much does position on the page matter?
  
• Emotional Response
  What emotional reactions are associated with different online experiences?
  
• Memorability
  What will people remember from a web page?
  
• Expectancy Violation
  Does our landing page deliver on the promise made by the banner ad that links to it?
  
• Experience After-Effects
  After the online session is over, have implicit attitudes toward items and sites included in the session changed?
  
• Preference Change
  Does online advertising produce preference change? Does online content?
  
• Buying Decision
  When and how does online advertising and content contribute to online (and later offline) purchasing?