Ten Prism™ Test Modules

1. Attention / Attraction Test

   Which of several alternatives attracts the most attention - in a TV ad break, on a store shelf, on a web page?
   

2. Emotional Response Test
   

   What implicit emotions are being raised by your product or message? Are reactions positive or negative, arousing or non-engaging?

3. Sensory Experience Test
   

   How do people respond emotionally and cognitively to "other" sensory attributes of products - smell, taste, sound, touch?

4. Memorability Test
   

   What will people remember about your ad, marketing message, or product in a buying situation?

5. Expectancy Violation Test
   

   How well do elements of a presentation, value proposition, or product concept "fit together" with a consumer's prior beliefs and expectations?

6. Experience After-Effects Test
   

   How does a complete experience impact later responses to elements embedded in that experience in terms of attention and emotional response?

7. Benefit Statement Impact Test
   

   What implicit and explicit emotional reactions and preferences are produced in response to classic Problem and Benefit Statements?
   

8. Preference Change Test
   

   How and to what extent does a message or experience change a consumer's preferences, both implicitly and explicitly?

9. Buying Decision Test
   

   How and to what extent does a message or experience impact how a consumer makes a buying decision?

10. Self-Report Validation Test
    

    How accurate and reliable are self-reported measures you are collecting with traditional methods?

Additional test modules are continually being developed and released.